I designed all of the signage for this year's annual Dealer Meeting for the 2014 Model Year change over. This year, Nautic Global Group came up with the theme "Plan to Win" for the Dealer Meeting. With this theme, we decided to create a sports look throughout the entire meeting, channeling a coaching/strategy/motivational feel. For some of the signs, I came up with the idea of creating a chalkboard look just like a coach uses in a locker room to draw out the game plan. This is a sample of some of my favorite pieces of signage I designed.